LABEL Newsletter Nº 1 : May 2009
What’s in the visual identity?
The LABEL project is undertaken through 7 Work Packages (WP) and, put simply
- WP 2 is concerned with truck parking existing standards and legal framework
- WP 3 looks at certification and a certification scheme
- within WP 4 (support systems and database/platform), one objective is to define, design, have produced and trade-mark-protected a “BlueFlag”/LABEL graphical identity…
Because WP 4 in part depends on results from WP 3, which in turn requires input from WP2, a graphic identity has not yet been finalized. But this will of course happen during the course of this LABEL project.
At the very start of this project, LABEL already had a "working" logo, namely this one:
…which is of course intended tentatively for the LABEL project only, and which can presently be seen on PowerPoint presentations, the LABEL website, and so forth.
If one considers SETPOS as an example, this is the SETPOS project logo
…while this is a result of the SETPOS project, for Truckinform.eu, the truck parking portal
What is eventually approved as a “BlueFlag”/LABEL name and graphical identity — a "result" of the LABEL project — will almost certainly be something different to the LABEL "working" identity — i.e. the project itself.
The graphic identity result will have to look visually appealing, seem consistent with certification/rating, and work with road-signs. Maybe something like…
WHICH FOR NOW IS JUST AN ILLUSTRATIVE PROPOSAL
USING THE NAME "TRUCK PARKING LABEL"
Such an identity would need to accommodate a rating display which, it has now been decided, will include just two categories
- locks, zero to five, which will show level of truck park area "security"
- stars, also zero to five — "service", which will be a rating for everything else, like content and quality of infrastructure and provided service.
And, also just for illustration, a road-sign could look something like this…
NOTE THAT THIS IS JUST AN ILLUSTRATIVE SKETCH, AND NOT A REAL PROPOSAL
But all of this still has to be "fully investigated", made consistent with road signage design practice, properly designed, and approved within the LABEL project.
So things will happen — watch this space.